

Ofir Ejnes is the co-founder and CEO of Elfie. Elfie is a digital health platform endorsed by 6 medical associations and reaching nearly 200,000 families in 6 countries in LatAm, Europe and APAC that encourages and rewards self-monitoring among all adults with or without chronic diseases.
Before founding Elfie, Ofir was the co-founder and Group CEO of PYCOGroup, where he led global teams in delivering digital transformation solutions for clients across multiple industries. He has also served as an Executive Advisor for major organizations like Microsoft, focusing on e-commerce strategies, and McCann Worldgroup, providing strategic insights on digital transformation and technology implementation.
Ofir holds a Bachelor's degree in Computer Science from Solvay Brussels School of Economics and Management.